China Ice & Snow Tourism Overseas Promotion Season

As we are getting ready to greet the Beijing Winter Olympics, the “China Ice & Snow Tourism Overseas Promotion Season” is kicked off. In collaboration with the Network of International Culturalink Entities and the China National Tourist Offices Overseas, the China Cultural Center in Brussels is sharing various cultural and tourism topics under the ice and snow theme.

To highlight the ice and snow tourism and culture as well as winter sports, several Chinese provinces and regions will be included in this project, from Heilongjiang and Jilin to Inner Mongolia and Xinjiang. In this promotional video you get a taste of the snowy landscapes, folk customs and leisure activities in different parts of China. The artistic imagery shows majestic natural scenery, colorful cultural heritage and rapid urban and rural development.

In addition, a short animated film by the Shanghai Animation Film Studios shows cartoon characters from the Monkey King joining the winter sports fun!